Is AI Diluting Your Content?

Add a little authenticity to the mix

Those LinkedIn Rewind posts produced by the AI tool Coauthor Studio currently flooding the network are pretty nice, aren't they. But who wants nice?

I thought I would jump on the bandwagon and create my own. The results were pretty disappointing and I think highlight the limitations of AI in content creation.

Although I'm very active here on LinkedIn, giving the AI plenty to work with, it didn't quite get who I am or what I do.

The results were like drinking a plastic cup of lukewarm orange cordial when what I really wanted was a glass of fresh juice, with loads of ice, and a shot of vodka.

And that's the problem with AI. It dilutes rather than distills. Coauthor Studio essentially took a tiny snapshot of my year (because we don't share everything on social) and made it look smaller.

It couldn't reference all of the articles I had ghostwriten under my client's names and NDAs, all of the great conversations I had with attendees at my Content Marketing Bootcamps and other events, it didn't have access to all the content I had shared on other social networks, or anything else that I just haven't got around to documenting and posting here on LinkedIn.

But it was worse than that. It didn't even showcase my best bits. If anything it was rather random in its output. It lacked any humanity.

Don't get me wrong, I think AI has its place in content creation. It's a great tool to look for inspiration, or to help you structure and edit your content. But when you take the human out of the equation, you're going to be left with weak, watered down content.

The irony is, by sharing my content with an AI, I may have unwittingly added to the saccharine sweet cocktail that these machines churn out.

If you're looking at your LinkedIn Rewind post and thinking it looks "nice", think about how much better 2025 will look like if your content was more fabulous. This starts by adding a little more of the authentic you to the mix.

Cheers

John W. Hayes