Learn From My Mistakes - Never Become a Freelance Writer
People often ask me how to become a freelance writer. My best advice? Don’t do it.
Now, don’t get me wrong - I love being a freelance writer. Over the years, I’ve built a network of incredible contacts that has allowed me to earn a living writing in niche areas like eCommerce, marketing, education, and consumer affairs. Freelancing has also even given me the flexibility to pursue passion projects, like my book about cycling across Portugal.
But here’s the truth: freelance writing is hard.
If you’re currently in a stable job - be it in marketing, sales, account management, or anything else - and think freelance writing sounds like your dream gig, you need to hear this.
Being a freelance writer isn’t just about writing. A significant chunk of your time is spent hustling: marketing your services, chasing leads, pitching ideas, and managing your client expectations.
The real kicker? Freelance writing isn’t scalable.
There are only so many hours in a day, and writing takes time. You can’t churn out quality work at the speed of light, and there’s a limit to what clients are willing to pay. On top of that, the market is flooded with people who undercharge or, worse, work for “exposure” (spoiler alert: people die of exposure). These “writers” devalue the profession, making it even harder for seasoned professionals to thrive.
And then there’s ChatGPT. Don’t even get me started.
So, if I could go back, would I still choose to become a freelance writer? Absolutely.
You might think I’m mad, but the truth is, I’ve grown resilient to the ups and downs of a career that most people simply aren’t cut out for.
The harsh reality? Most people can’t write. And even those who can write often have no clue what it takes to earn a living from their craft.
If you’re considering hiring a freelance writer, don’t base your decision on who’s the cheapest or who’s simply “in love” with the idea of being a writer. They’ll likely let you down—whether it’s by being too flaky (missing deadlines), too soft (never getting to the point), too technical (it's about finding balance), or mistaking their work for art (it’s not).
Instead, choose someone who truly understands the power of great writing, knows why it’s essential to your business, and recognises how their expertise can make all the difference.